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Kids Ministry | Brand Refresh

As part of RiverGlen's campus renovation through the MOVE initiative, the Kids Ministry received a newly redesigned environment inspired by updated architecture, colors, and wayfinding. To complement the transformed space, I led the rebrand of RG Kids by creating a refreshed visual identity that aligned with the new environment while remaining consistent with the church's broader brand.


I designed a new logo and developed brand guidelines that established logo usage, color palettes, typography, and supporting visual elements. The system was created to provide consistency across signage, curriculum, apparel, social media, and future ministry communications.

Client:

RG Kids

Service

Branding

Other works

2024-2026 MOVE | $11.1M Generosity Campaign

2024-2026 MOVE | $11.1M Generosity Campaign

RiverGlen Church

Marketing Strategy, Web Design, Creative Direction, Community Engagement

RiverGlen Website Redesign | UX & Web Development

RiverGlen Website Redesign | UX & Web Development

RiverGlen Church

Web Design

River Park | Brand Launch and Marketing Strategy

River Park | Brand Launch and Marketing Strategy

River Park

Marketing Strategy, Creative Direction, Branding

#TryAlpha | Marketing Campaign

#TryAlpha | Marketing Campaign

RiverGlen Church // Alpha

Content Creation, Marketing Strategy

Claire Leonard

Claire Leonard

Digital Marketing Strategist

Phone:

262-344-9863

Location:

Hartland, WI

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