2024-2026 MOVE | $11.1M Campaign Content & Marketing

Most organizations undertaking a campaign of this scale partner with an outside branding agency to develop the campaign identity. After evaluating that approach, our team chose to build the campaign entirely in-house—a challenge I was excited to help lead.

MOVE was an $11.1 million generosity initiative that required people to understand, believe in, and rally behind a shared vision for the future of our church and our community.

As Creative Director for the campaign, I led the development of its visual identity and marketing ecosystem. I designed and developed the campaign website, created branded merchandise, produced original small group video content, designed and formatted two 40-page trail guide booklets distributed to more than 1,500 individuals, prepared stakeholder devotional materials, and established comprehensive brand guidelines that ensured consistency across every campaign touchpoint.

The visual identity extended well beyond marketing. The brand standards my team and I created became the creative foundation for the initiative and continue to guide architects, construction partners, and ministry leaders as they shape remodeled spaces and future environments throughout RiverGlen.

This project reinforced something I believe deeply: strong branding isn't just about creating something that looks beautiful. It's about giving people something they can believe in. When done well, a visual identity becomes a shared language that builds trust, creates momentum, and unites people around a common purpose.