MOVE - a $11.1m Generosity Initiative

I spearheaded the creative direction for RiverGlen’s $11.1M MOVE campaign — a bold, church-wide initiative that needed a clear and compelling identity across every touchpoint. 

After researching brand agencies, I took the reins in-house, building the entire campaign from the ground up. I designed a full website, developed a 40-page printed trail guide booklet distributed to over 2,500 individuals, created campaign merchandise, produced original video content for small groups, and formatted a devotional booklet for stakeholder overnight events.

 I also created a full brand guidelines handbook used by our architects and construction partners — who are now basing design decisions for remodeled spaces directly on the visual identity and me and my team developed. 

On top of the creative, I manage the team handling print, social, events, and lobby environments, ensuring the campaign stays aligned, cohesive, and unforgettable.