Church Merch

I developed a custom merchandise line for RiverGlen Christian Church, designed to connect with a millennial male audience while reflecting the unique vibe of Wisconsin culture and the spirit of summer.

I blended those elements with a classic Americana aesthetic, evoking Fourth of July nostalgia and sun-soaked summer memories. The result was a collection that felt both local and timeless, featuring vintage-inspired graphics and color palettes that hit the sweet spot between rugged and stylish.

Beyond designing the merchandise, I built the online store from scratch and sourced a manufacturing and distribution partner who could deliver quality products while keeping costs manageable for church members. The collection quickly became a conversation starter and a fresh way for people to rep their church community outside Sunday services.