Apparel Collection Design & Marketing

I designed a custom apparel collection for RiverGlen Christian Church with the goal of creating merchandise people would genuinely enjoy wearing beyond weekend services. Rather than following traditional church apparel trends, I drew inspiration from Midwestern summers, Wisconsin lake culture, Americana aesthetics, and vintage design to create a collection that felt authentic and approachable.

In addition to designing the apparel, I managed the project from concept to launch by building the online storefront, sourcing a manufacturing and fulfillment partner, and developing a purchasing experience that balanced product quality with affordability for our church community.

This project combined brand strategy, graphic design, vendor management, and e-commerce to create merchandise that extended RiverGlen's brand beyond the church building.