2023 Big Offering Giveaway | $250K Generosity Campaign

RiverGlen's annual Big Offering Giveaway is a generosity initiative that invests directly in nonprofit organizations serving local and global communities. In 2023, our church set out to raise $210,000 and ultimately surpassed that goal, raising more than $250,000.

As part of the campaign leadership team, I helped shape the campaign strategy, storytelling, and communications while coordinating nonprofit partnerships, campaign logistics, and post-campaign outreach. My role extended beyond marketing, helping steward relationships from initial planning through donation distribution and ongoing community engagement.

The campaign supported food-share programs, clothing closets, food pantries, outreach initiatives, and nonprofit partnerships throughout our community, reinforcing my belief that the most meaningful marketing inspires people to rally behind a purpose.